I am close to celebrating my first year in business (what a year it’s been), and it’s about time I share my WHY.
My initial career choice was made out of security. It provided me a great income, job availability, work-life balance – all the things one considers when making major life decisions. But I denied myself the most important of considerations – what lights my soul on fire?
You see, I have been creative all my life. From colouring rocks as a child, pressing flowers to make cards, calligraphy, origami, crocheting, and all sorts of crafting; I have done it all. But it was imprinted on me that these activities were how you occupied your free time. That these were hobbies. That anything creative was not a secure career path. As a result, my creativity was reserved for the fleeting moments of ‘free time’ in life.
However, there was a defining moment. Approaching mid-life and realizing I was not living my purpose, the internal turmoil erupted, and I cracked wide open. It was after a complete and utter internal meltdown that I realized I needed to create and that it was missing from my life.
I tuned into my soul’s desire and haven’t looked back.
My TRUE NORTH and the reason I am a brand photographer is to fill my soul with creative work and to have an impact. I am fortunate to live my passion and support other entrepreneurs in living theirs.
In the words of Steve Jobs,
“The only way to do great work is to love what you do.”
You see, every day I get to help entrepreneurs achieve visibility, productivity, and profitability by creating scroll-stopping images and providing brand strategy that is message-driven so that you stand out with impact.
I take care of your brand, so you can take care of your business.
How awesome is that!
I empower you to stand out with authentic, on-brand imagery that tells your story so that you, in turn, can enhance your communities with your service, solutions, products, and purpose.
We all matter and have unique gifts to share. In supporting one another and sharing our gifts, a ripple effect is created. It is this ripple effect that spreads out and on to INFINITY. This is my why.
See some of the amazing women in business that I have photographed and are changing the game: https://infinitybrandphotography.com/portfolio/
Rachelle
